How to Articulate Your Purpose



"What's your purpose?" is a question that many people ask themselves when they are trying to make better and informed life decisions. The problem is, not everyone knows how to articulate it in the right way. If you do not know what your purpose is, then how can you expect to achieve anything? In this blog post, I will discuss how you can define and articulate your purpose to support future goal setting and decision making.


The Pre-Work

Before you start to draft your purpose, ensure that you are in a stable mental and emotional posture. Do whatever you have to do to clear your mind, remove stress and dedicate time and space to create a productive environment. It's at this point that you commit to opening your heart and mind to influence your thoughts and writings (this is a great time to pray or meditate).


Drafting Purpose

The next step is to define your purpose. To do this, it's important that you understand there isn't one right answer for everyone! Your purpose needs to be authentic which means it should reflect your true identity (not who you think people want or expect you to be). The most important thing to remember is that the only one that knows your true identity is your creator. Only your creator can reveal the true and optimal intent for your life. Go to God about your purpose.


This is the point when most people start to get lost or maybe overwhelmed.

Fear not, the best way to think about purpose can be thought of by drafting three "Purpose Statements" that address: established vision, applied gifts and aligned values. These components create the foundation for your purpose.


Purpose Statements

Established Vision: This is what you see for yourself. What are your dreams?


Applied Gifts: These are the talents and abilities that you've been blessed with to help achieve your vision.


Aligned Values: These reflect the moral compass that will guide you as you journey towards achieving your established vision.


Once you have these three purpose statements drafted, the next step is to put it in writing. It is best practice and highly recommended to leverage tools like the Owner's Manual Workbook to walk through this intimate process. It's important to use a resource that inspires and enables you to connect with your creator to clearly hear and understand the right words that articulate your unique purpose.


Next Steps

Once you have your Purpose Statements drafted, there are only four things that should happen with this information:

  1. Read and meditate on your three purpose statements

  2. Make it as visible as possible (mirror, work desk, screen background, etc.)

  3. Share it with someone you trust to hold you accountable

  4. Review and revise it regularly - as you continue to meditate on your purpose, it will become more clear over time.

Finally, you now have what you need to goal-set and make life's decisions with unwavering confidence!